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Everything you do and say draws a response from those around you. Even if somebody sees you from afar they make assumptions, and continue to build a perception of you, that they will often share. As word of mouth is the most effective means of advertising your fitness business, this becomes a big deal. People…

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“I wanted a career change so I decided to get into my passion, fitness. The course I chose because I saw it advertised everywhere wasn’t great from day one and the teachers didn’t really seem to know their stuff. Then to make matters worse the institute closed down before I got my qualifications.” “I started…

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We’re pleased to announce a new way to accrue Professional Development Points (PDPs). Our self-learning program recognises the hard work you put in with your clients and the time, patience and motivation you provide. Cert IV qualified PTs can now accrue 3 PDPs by taking on a client case study. Track the work you do…

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How often do you see small children in prams, playing on a screen? Ten years ago, your answer would have been never. But times have changed. As all our lives become increasingly automated and screen-based, it’s never been more important to get kids off their screens, engaged in physical activity and developing lifelong healthy habits….

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Scheduling can feel like a juggling act in the circus, or on the really bad days, constantly hitting a brick wall. But it’s a skill all personal trainers need to master as it’s essential to success in the industry. Let’s start by talking about poor scheduling habits. Poor scheduling is damaging to your business and…

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Did you know taxes were invented by the ancient Egyptians around 3000-2800 BC? That means people have been worrying about tax returns for nearly 5000 years! If you’re a head-in-the-sand type who pretends the end of financial year doesn’t exist, or someone who starts wishing profusely that you could travel back in time 12 months…

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Working in the fitness industry is a tough gig. While “fitness gurus” and social media sell us all dreams with nifty motivational quotes and feats of physical greatness, in reality, you pull yourself out of bed at stupid o’clock and haul yourself home at strange hours. You do this with a super human flick of…

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Physical Activity Australia is committed to supporting the transition of students of Sage Institute to ongoing education opportunities following the recent closure of all campuses. In collaboration with industry partners, registered training organisations and other key stakeholders, PAA is exploring opportunities to support transition to legitimate providers of ASQA approved fitness qualifications. “There are very…

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Perspective


It’s safe to say that at times the fitness industry gets a bad rap. Why on earth would that happen, you may ask? It’s an industry focussed on people’s active lives, well-being, feeling and looking good. It’s endlessly fuelled with positive, inspirational language and images of healthy people who are motivated to pursue perfection. Mainstream…

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Have you ever had clients who regularly turn up late to a session, mumbling about how hard it was to get out of bed? Have you seen clients frequently checking the clock during their workout? Have you seen clients progressively putting less and less into their sessions? Are you worried they’re about to drop out?…

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