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Physical Activity Australia is committed to supporting the transition of students of Sage Institute to ongoing education opportunities following the recent closure of all campuses. In collaboration with industry partners, registered training organisations and other key stakeholders, PAA is exploring opportunities to support transition to legitimate providers of ASQA approved fitness qualifications. “There are very…

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Perspective


It’s safe to say that at times the fitness industry gets a bad rap. Why on earth would that happen, you may ask? It’s an industry focussed on people’s active lives, well-being, feeling and looking good. It’s endlessly fuelled with positive, inspirational language and images of healthy people who are motivated to pursue perfection. Mainstream…

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Have you ever had clients who regularly turn up late to a session, mumbling about how hard it was to get out of bed? Have you seen clients frequently checking the clock during their workout? Have you seen clients progressively putting less and less into their sessions? Are you worried they’re about to drop out?…

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It’s been said that most people only stay with their PT for six weeks, and 90 percent of people who join a gym will stop attending within the first three months*. These aren’t encouraging stats at all! But developing a client retention strategy will help you retain your clients and ensure you are earning a…

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The Gym and Fitness Centre Industry growth over the last five years has been strongly led by increasing health consciousness which has led to an increased uptake of gym memberships. However, it’s largely due to the emergence of the budget 24-hour gym chains such as Jetts Fitness and Anytime Fitness. Customers have flocked to these…

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Gadget rich, time poor


Ben Cooper went shopping for a new fitness tracker. What he found equally impressed and disturbed him. Are smart watches becoming too smart? Here are his thoughts… So, I decided I wouldn’t mind tracking a few of my training activities in a fairly simple way out of curiosity. Simple soon went out the window when…

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Superannuation (money put away for your retirement) can be very hard to care about when you’re at least 40 years away from retiring. But as the cost of living continues to rise, it’s becoming even more important to plan for the future from early in our working lives. If you work in Australia, your employer…

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Launching into 2017 brings fresh opportunities to evaluate our activities and consider new ideas or changes; it’s the time to revitalise our business operations and deliver to our clients with renewed energy. It also reinforces our determination to continue to uphold the quality standards that our business is built upon. Importantly for us at Physical…

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Resolution or evolution?


So, we are once again eye-balling the end of a year and marvelling at how fast the year went by. Nobody can believe it’s Christmas, even though, despite our complete disbelief, it happens at the same time every year. Who would have thought?! So it’s probably time we threw around a few New Year’s resolutions…

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2017 fitness trends


If there’s one thing we are not short of in the fitness industry, it’s trends. The projected top Fitness Trends for 2017 have arrived. Wearable tech has topped the list for the second year in a row – no surprise, given our well known addiction to new gadgets, especially gadgets we think look great and…

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