6 Success Secrets for Women in Fitness


While women make up most of the frontline fitness roles, we see a sharp decline in the number that hold traditional leadership roles in facilities, organizations and companies that make up the fitness industry.

Solving the tricky relationship between women aspiring to be in these roles and then receiving training, and opportunities to ascend to these roles is work we must do. Simultaneously, we can all agree that arming women with “secrets” for success will benefit both them and the fitness industry, as well as those we serve.

Here are six secrets that might help as you progress in your career:

Own Your Superpowers

Women have many superpowers, but these three position you perfectly for leading in the world today:

  • Communication
  • Connection
  • Empathy

These three skills are the cornerstones of relationship selling and marketing, which are both favoured in the marketplace today.

Pick Yourself

Picking yourself requires you to believe that you can. While a variety of external factors may make it harder for women to navigate traditional leadership roles in the corporate world, you must set those aside and shift your mindset. If you don’t first believe in yourself, it will be tough for others to believe in you.

Trust That There are no Wrong Moves

You must act. Even when you are not 100% certain of what will work, it’s essential to jump in. The secret is to choose an action that will not cost you more than you’ll gain. You learn from your “experiments,” put your findings to work, iterate and act again. Outcomes equal information, and no move is ever wrong.

Of course, it helps if you first determine what you want or what you’re working toward. Be as specific as you can about steps that might lead you there by researching and getting curious. Create a roadmap with little actions along the way to provide the information you need to take the next step down the road.

Know Your Worth

Worth is about identifying your gifts, advocating for what you believe to be fair compensation, and forgetting the term imposter syndrome.

  • Identify your gifts: Strengths Finder, an inexpensive self-assessment, is a fantastic place to start. Use this tool to identify your five best strengths objectively. Once you know, you can focus on cultivating your unique strengths to build a satisfying career and, perhaps, use the information as a confidence boost to go for it.
  • Advocate for yourself: Do your research and learn what those strengths can and should get you. For what roles should you be raising your hand? What type of compensation should you be requesting? Who should you know? What should you learn?
  • Eradicate imposter syndrome: Tips, tricks and mindset shift suggestions have been shared over the years to help women (and men) overcome what seems to be a pervasive issue: imposter syndrome. The article, “Stop Telling Women They Have Imposter Syndrome,” in Harvard Business Review recently outlined how it’s almost become a universal refrain for women when asked why they are sitting on the sidelines or not going after what they truly want.

Avoid the Female Fallacies

  • Do less, delegate more: Success requires hard work. To have space for this type of work, you have to figure out how to delegate some of the doing instead of doing it all yourself.
  • Cure the disease to please: If you’re planning on doing big things, some people might not like it, and that’s O.K. And remember, you don’t have to be perfect, either!
  • Stop learning, start working. Every woman should believe she is capable and prove it through the interview process instead of opting out.
  • Own your accomplishments: Women disproportionately attribute their success to luck compared to their male counterparts, thus downplaying the part they play in their success and, potentially, subconsciously sabotage their hard work. While it’s important to walk a fine line between being boastful and egotistical, it is time to look in the mirror and own the actions that have allowed you to arrive at your present place in life.

There is no shortage of advice aimed at women looking to increase their impact. Moreover, much of the advice you’ll find is contradictory. Take the time to define what success means to you versus allowing others to define it.

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