THE BLOG

How do you engage clients?


In the fitness industry, we are in the business of people. People seek community, belonging and memorable experiences. It’s not enough to provide a basic service and hope that people stick around. People need a really good reason to commit to you and remain a great client for the medium to long term. Client retention….

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Generate better results with your female clients and connect with like-minded allied health professionals at the Women’s Health and Fitness Summit, 10-11 September 2016 at the RACV Club, Melbourne, Victoria Australia. Sixty three per cent of a fitness professional’s average client base are females, yet few trainers and instructors are truly catering to their needs,…

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It’s 4:15am. The rush of adrenaline kicks in as I hurl the blanket to the side and throw myself up out of bed. Shower Dressed Slap together a bowl of protein and oats Make my cup of brain juice **coffee** Grab the laptop And head for the door to brave the cold Melbourne morning 4:30am,…

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PTs, are you Spring ready?


Have you had enough of slogging through cold, wintry mornings and nights, negotiating cancellations, illness and the inevitable clients off to a European summer (nobody likes them!)? We’re all dreaming of the warmer months, but are you also thinking about what you can offer your clients, and how you can attract new clients, as the…

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Studying a Certificate III, IV, Diploma of Fitness or Degree in Exercise and Sports Science? Did you know you’re eligible for free PAA Student Membership? As a student member, you’ll have access to a full range of PAA benefits that will help you to understand and navigate your way through the fitness industry while you’re…

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Why get educated? Why not? How do you keep up with change by standing still? There are several great reasons for furthering your education whether it is formal or on the job learning. First and foremost is the incentive of what’s in it for me? We all think it, even if we don’t say it…

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How did you become a PT? I originally trained as a primary school teacher and I was not sporty at all. I took time off work when my daughter was born and when she was 2 years old, my husband and I immigrated to Melbourne from the UK. It was a tough year. We bought…

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Meet Marrion Saunders


After running group exercise classes for 1000s of clients since the early 1970s, 79 year-old Marrion Saunders is calling time on her PT career. From taking up to 14 different classes a week in the early stages of her career, Marrion’s professional development led her down the path of working with older clients, predominantly women….

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Let’s talk about insurance. Don’t click to the next article! You need to read this. Having the right level of insurance is the most important part of your work in the fitness industry. Firstly, the basics. Your policy must cover both public liability and professional indemnity. Public liability insurance protects against claims of personal injury…

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