THE BLOG

Meet Stoofa


Steve ‘Stoofa’ Lewry could never be accused of lacking motivation or enthusiasm for his life as a PT, coach and motivational speaker. His childhood nickname proved to be the ideal business name; as the brains and face behind Stoofa’s Fitness in Geelong, Victoria he has built his business over the last 15 years and has…

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Something that is often mentioned but frequently not given adequate attention is the importance of self-care and life balance. They are often afforded lip service, but in reality left well down the priority list. As October is Mental Health Month, it is as good a time as any to reflect on our own mental health;…

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Written by Jacob Schepis Social media is a powerful marketing tool when used correctly, regardless of your industry. For personal trainers, alongside referrals of course, social media such as Facebook, Instagram, Twitter and Snapchat are fast becoming the most powerful weapons we have in our arsenal to generate leads and gain new clients. The question…

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October is Mental Health Month. Did you know that nearly half (45%) of all Australians will experience some kind of mental illness in their lifetime? Despite this, there is still a poor understanding of mental illness. Mental illness can have an impact on all areas of a person’s life. People with a mental illness often struggle to…

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For PTs employed by fitness facilities, the issue of pay rates can be very confusing for both employers and employees. Recently, a Canberra PT sought assistance from the Fair Work Ombudsman after unsuccessfully trying to resolve the matter with his employer. After acting cooperatively with the Fair Work Officers, the employer willingly paid $9800 in…

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How do you engage clients?


In the fitness industry, we are in the business of people. People seek community, belonging and memorable experiences. It’s not enough to provide a basic service and hope that people stick around. People need a really good reason to commit to you and remain a great client for the medium to long term. Client retention….

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Generate better results with your female clients and connect with like-minded allied health professionals at the Women’s Health and Fitness Summit, 10-11 September 2016 at the RACV Club, Melbourne, Victoria Australia. Sixty three per cent of a fitness professional’s average client base are females, yet few trainers and instructors are truly catering to their needs,…

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It’s 4:15am. The rush of adrenaline kicks in as I hurl the blanket to the side and throw myself up out of bed. Shower Dressed Slap together a bowl of protein and oats Make my cup of brain juice **coffee** Grab the laptop And head for the door to brave the cold Melbourne morning 4:30am,…

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PTs, are you Spring ready?


Have you had enough of slogging through cold, wintry mornings and nights, negotiating cancellations, illness and the inevitable clients off to a European summer (nobody likes them!)? We’re all dreaming of the warmer months, but are you also thinking about what you can offer your clients, and how you can attract new clients, as the…

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Studying a Certificate III, IV, Diploma of Fitness or Degree in Exercise and Sports Science? Did you know you’re eligible for free PAA Student Membership? As a student member, you’ll have access to a full range of PAA benefits that will help you to understand and navigate your way through the fitness industry while you’re…

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