Creating a blog to assist with content marketing can be a very powerful tool for small businesses. Here are a few steps to assist with starting up your own business blog.
Posting consistently allows you to establish a following and allows readers to know when to expect new content. Providing relevant, useful and valuable information helps to attract more readers and attention. It can also promote your business strategy. Asking for and responding to comments is also useful. Invite readers to weigh in on content and create a more personal experience. It also allows you to get different viewpoints on certain topics.
Having a focus is important. But going off-topic sometimes is also okay! This allows you to introduce new topics for readers and followers and can potentially increase engagement.
Make the subscription process as easy as possible; this can attract new readers if they see the ease of use.
Promoting and sharing what you write also helps readers to be more involved with what you offer and to catch up with missed content. Use a gentle social media post or email reminder.
Mixing up your format can help change the look of your blog. This can be done by simply adding some shorter posts that make for a lighter read or adding images or videos to change the pageview.
Having a point of view is important! This can help to get the ball rolling on the conversation between your readers. Making sure your blog is easy to read helps followers to zone into what you’re saying and really grasp the concepts you are sharing.
Self-edit your writing to make sure your content flows and is easy to understand. Ask someone else to proof-read your content as well – it can be hard to pick up on errors as you write.
Sharing a little bit of yourself makes your blog that bit more personal, which can potentially attract more readers and allow them to see a different side of you.
Lastly, remember that it’s a marathon not a sprint. Creating a business blog may take time to get going, so be patient, keep up with content and don’t get discouraged if progress seems slow at times.