THE BLOG

Launching into 2017 brings fresh opportunities to evaluate our activities and consider new ideas or changes; it’s the time to revitalise our business operations and deliver to our clients with renewed energy. It also reinforces our determination to continue to uphold the quality standards that our business is built upon. Importantly for us at Physical…

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Resolution or evolution?


So, we are once again eye-balling the end of a year and marvelling at how fast the year went by. Nobody can believe it’s Christmas, even though, despite our complete disbelief, it happens at the same time every year. Who would have thought?! So it’s probably time we threw around a few New Year’s resolutions…

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2017 fitness trends


If there’s one thing we are not short of in the fitness industry, it’s trends. The projected top Fitness Trends for 2017 have arrived. Wearable tech has topped the list for the second year in a row – no surprise, given our well known addiction to new gadgets, especially gadgets we think look great and…

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Knowing how to price your personal training service is a question that most new trainers entering the industry ask. The challenge is to not set your prices so high that you don’t attract any clients, but also not too low so you aren’t devaluing your service. There are also several other important factors to consider…

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A recent report has analysed the Australian Personal Training industry over the last five years, and forecasted its growth for the period 2016-2021. The industry has experienced strong growth over the last five years. Factors influencing this include rising awareness of being healthy, higher discretionary income in Australian households and higher obesity rates, as overweight…

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Meet Stoofa


Steve ‘Stoofa’ Lewry could never be accused of lacking motivation or enthusiasm for his life as a PT, coach and motivational speaker. His childhood nickname proved to be the ideal business name; as the brains and face behind Stoofa’s Fitness in Geelong, Victoria he has built his business over the last 15 years and has…

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Something that is often mentioned but frequently not given adequate attention is the importance of self-care and life balance. They are often afforded lip service, but in reality left well down the priority list. As October is Mental Health Month, it is as good a time as any to reflect on our own mental health;…

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Written by Jacob Schepis Social media is a powerful marketing tool when used correctly, regardless of your industry. For personal trainers, alongside referrals of course, social media such as Facebook, Instagram, Twitter and Snapchat are fast becoming the most powerful weapons we have in our arsenal to generate leads and gain new clients. The question…

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October is Mental Health Month. Did you know that nearly half (45%) of all Australians will experience some kind of mental illness in their lifetime? Despite this, there is still a poor understanding of mental illness. Mental illness can have an impact on all areas of a person’s life. People with a mental illness often struggle to…

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For PTs employed by fitness facilities, the issue of pay rates can be very confusing for both employers and employees. Recently, a Canberra PT sought assistance from the Fair Work Ombudsman after unsuccessfully trying to resolve the matter with his employer. After acting cooperatively with the Fair Work Officers, the employer willingly paid $9800 in…

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